The Town of Edenton

Featured Case Study: The Town of Edenton

SITUATION: The Town of Edenton was named to the 2011 Forbes Magazine list of "Prettiest Towns in America." To capitalize on the honor and to boost the city's heritage tourism industry, Destination Downtown Edenton, the Chowan County Tourism and Development Authority, and a group of business people and real estate professionals wanted a way to entice travelers on US 17 to stop and visit the town.

SOLUTION: Edenton Town Manager Anne-Marie Knighton approached us for help designing and executing two billboards. We worked with a photographer to capture images of the town’s beauty and elegance, then designed a tagline to play off the town’s participation in Revolutionary War era tea parties.

RESULT: The first billboard has been installed, and the second is scheduled to go up soon. "The billboard has inspired a lot of local enthusiasm," said Knighton. "The community feels good about us promoting our town." The photography is also being showcased on the Destination Downtown Edenton and Chowan County Tourism and Development Authority websites.

 
The Town of Edenton Steeped in beauty Billboard 1

Edenton Billboard 1

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The Town of Edenton Steeped in charm Billboard 2

Edenton Billboard 2

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