Public Relations Director

Post Date
November 27, 2019

Expiration Date
December 31, 2019

Lexington, NC

City of Lexington

Job Summary

Lexington, NC, striving to be a #CityofChoice and a #WorkplaceofChoice, is seeking an extraordinarily talented, self-motivated, collaborative and creative public relations professional to join #OneCityTeam and catapult the City’s well established branding, events, urban initiatives and authenticity across multiple digital and media platforms. Desired candidate must possess the following skill set:

  • Confident, collaborative communicator and presenter
  • Exceptional writing, editing, proofreading, layout and creative design abilities to articulate cohesive brands and messaging
  • Superior organizational, project and time management skills
  • A wide degree of creativity across multiple digital platforms (social media, photography, videography, graphic design)
  • Strong understanding of current trends and talent to manage social media
  • Self-motivated with a strong work ethic and a positive and professional approach to management

Primary Responsibilities

  • Write and edit for content across digital communication platforms including intranet, City website, social media, YouTube, and government television Channel 13;
  • Develop photographic images, video, graphics and visual communications for digital channels and the media in accordance with unified strategic branding;
  • Serve as City webmaster and social media manager;
  • Ensure a cohesive look and consistent message on all materials carrying the City’s name, branding and/or logos;
  • Collaborate with City departments to enhance internal and external communications and activities, including serving as lead content editor and manager for the intranet, website, and social media;
  • Develop citizenry educational outreach programs and public relations messaging in conjunction with the City’s mission, branding and strategic vision;
  • Produce relevant and timely information that supports projects aimed at informing, educating and engaging citizens, customers, employees, public officials and stakeholders;
  • Collaborate with partner agencies to deliver strategic direction and communication support;
  • Write, edit and design print and video publications for internal and external audiences, including employee communications, delivering public engagement speeches, brochures and service directories, newsletters, blogs, memos, and print-ready media releases;
  • Design, produce and distribute publications and other marketing materials to ensure accurate articulation and representation of the City’s desired message and image;
  • Establish and maintain regular contact with target print and broadcast media to facilitate media interest in the City and appropriately respond to media requests;
  • Promote goodwill through publicity efforts, such as speeches, exhibits, tours, and question/answer sessions, etc.;
  • Act as a representative of the City including delivering speeches for community projects and various public, social and business gatherings;
  • Disseminates and communicates issues of critical importance to the public and media, including specialized communication responsibilities during critical/emergency events;
  • Serve as City leadership liaison to coordinate with public relations firms, partner agencies and media outlets;
  • Serve as City leadership liaison to plan, orchestrate and attend City functions, public engagements, or participation in community events;
  • Assist with City Administration departmental responsibilities in a team oriented environment;
  • Serve as City spokesperson, key liaison and ambassador for City officials;
  • Respond to inquiries, public records requests and complex issues from City officials and the general public exhibiting extraordinary professionalism, communication and customer service techniques;
  • Present information to City Officials and Boards as necessary; and
  • Perform related tasks as required.

Job Requirements

Successful candidate must have graduated from an appropriately accredited college or university with a bachelor’s degree in public relations, communications, journalism, or related field; Master’s degree preferred; three to five years of experience in public relations, communications, or related field; with supervisory or project management experience preferred; Photography, graphic design and videography experience preferred; Equivalent combination of education and experience may be considered; Driver’s license valid in the State of NC and good driving record required.

Apply Online

Raleigh Office

1427 Meadow Wood Blvd
Raleigh, NC 27604

Huntersville Office

11316 Sam Furr Rd
Huntersville, NC 28078

Lexington Office

28 W. Center Street
Lexington, NC 27292