Mutual Aid Communication Resources

Public power’s mutual aid network is an incredible demonstration of the power of community.

While utility crews safely bring the power back, keeping your residents informed about mutual aid efforts is also critical.

Accurate and timely communication with the public, local media, and key stakeholders about mutual aid operations supports the on-the-ground restoration work. By keeping residents informed about ongoing efforts and safety considerations, your public power utility builds trust and goodwill, while shining a light on the extraordinary efforts of lineworkers and support staff.

Take a look at the tools below to help you prepare for future mutual aid events.

 

Press Release Template

Customize this template for use in your community. Consider including a photo of local restoration (or use photos provided below) with a caption when you share the release with the media.

Examples of Mutual Aid PR in Action

Check out these creative ways utilities have highlighted their mutual aid efforts in the press.

Customizable Mutual Aid Social Media Messages

Highlight the restoration work that the mutual aid network is providing through your social media channels, using these customizable messages.

Mutual Aid Photography and Tips

If you don't have local restoration or mutual aid photography available, use some of ours. All photos have been reviewed by ElectriCities’ Safety and Training team to ensure safety measures are met.

APPA Storm Guide

The American Public Power Association has developed a mutual aid playbook that includes communications considerations, in addition to operational information.

Questions about these resources?