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Economic Development Staff

Service with a Smile

Brenda Daniels

ElectriCities Manager, Economic & Community Development


Brenda works as the Manager of Economic & Community Development for ElectriCities of N.C. — a membership organization of public power communities in North Carolina, South Carolina, and Virginia. Brenda joined ElectriCities in 1986, first as an executive assistant, then as a home energy auditor. She’s been manager of economic development for 25 years, working to bring jobs and investment to N.C. Public Power communities. Her experience encompasses not only industrial recruitment, but also commercial and retail recruitment. Brenda has enhanced the economic development programs and processes for the benefit of 1.2 million public power consumers. She has been involved in locating hundreds of companies to North Carolina during her career. Brenda received her Bachelor of Business Degree from North Carolina Wesleyan College in Rocky Mount, North Carolina. She has also received her Economic Development Degree from the Economic Development Institute of Oklahoma, which is a 3-year course of study. She has served two terms on the board of directors for the N.C. Economic Developers Association. She currently serves on the Board for the East Alliance, Carolina’s Gateway Partnership and the N.C. Southeast Partnership.

She is married to Lynn Daniels. They have two sons; Jason, who lives in Wilmington, N.C., and Travis, who serves our country in the U.S. Air Force at Creech Air Force Base in Nevada. They have one granddaughter — Addison Marie Daniels.

Memberships: SEDC, IEDC, ICSC, IAMC, CoreNet, NCEDA, and APPA 

Certifications: EDI

Carl Rees

ElectriCities Senior Economic Developer


A native of Eastern North Carolina, he has worked in a variety of capacities for area local governments since 1995. Most recently, Carl served as Economic Development Manager for the City of Greenville, North Carolina. In this capacity, Carl led a full–service economic development office that engaged in business recruitment and expansion activities as well as support for small business and entrepreneurship. While at Greenville, the city was cited by the Governor of North Carolina for its support for small businesses. During this period, the city was the beneficiary of multiple industrial expansions and new locations including pharmaceutical, life science, and advanced manufacturing projects.

Beginning in 2004, Carl accepted the challenge of leading redevelopment efforts in Greenville’s urban core while serving as primary staff person to the City’s Redevelopment Commission. In this capacity, Carl spearheaded efforts that led to a combination of public and private investment in the hundreds of millions of dollars. Carl and a team of private developers received the prestigious “Development of the Year” award in 2010 from the North Carolina Housing Finance Agency for an innovative multi-family development constructed in downtown Greenville. Carl and his team were also awarded the Marvin Collins Award from the North Carolina Chapter of the American Planning Association for best community development project of 2011.

From 1995-2003, Carl served in a number of city planning positions for municipalities in eastern North Carolina. For his work on recovery efforts from Hurricane Floyd in the late 1990s, Carl received a commendation from the United States House of Representatives. In 2019, Carl received his Certified Economic Developer Credentials (CEcD), from the International Economic Development Council. Carl is a proud graduate of East Carolina University and was previously an enlisted soldier in the U.S. Army’s 1st Infantry Division.

Memberships: NCEDA, SEDC, IEDC

Certifications: CEcD, EDI

Jennings Gray

ElectriCities Senior Retail Development Specialist


Jennings Gray works as a Senior Retail Development Specialist for ElectriCities of N.C. ElectriCities serves 70+ public power cities and towns across North Carolina that are members of the organization. Jennings has over 14 years of experience in public and private economic development, local government administration, and corporate retail site selection consulting.

With previous experience working with Lowe’s Home Centers Inc. and SkyLine Telephone Membership Corporation, Jennings exhibits a creative ability to manage public and community relations programs, and maintain key relationships with government officials, national commercial real estate brokers, and developers. Since joining ElectriCities, Jennings enjoys working with member communities, including many downtown development organizations, to develop, enhance, and implement their retail recruitment strategy.

After attending Appalachian State University, Jennings received certifications in Government Planning, Tax Administration, Economic Development, and County Administration from the University of North Carolina School of Government.

Originally from the North Carolina mountains, Jennings and his wife, Suzanne, now call Raleigh home.


Charity Barbee

ElectriCities Senior Retail Development Specialist


Charity Barbee, Senior Retail Development Specialist at ElectriCities of N.C., works to
communicate the strengths and opportunities in our public power communities, growing retail and company economic development in North Carolina. Prior to joining ElectriCities, she served as the associate director for Lake Norman Regional Economic Development Corporation. There, she created and managed the organization’s first existing business retention and expansion program, which announced $82.4 million in capital investment and 733 new jobs during 2010-2012. Max Daetwyler Corporation, ABB, Ingersoll Rand, Curtis Screw, Keller Technology, Poly-Tech Industrial, SAERTEX USA, MWR, Huber Technology, and Liechti America are just a few of the companies Charity assisted.

In addition to helping existing companies, she also worked on recruitment projects, including two new companies investing $121 million and 530 new jobs. She brings over 15 years of leadership experience in the corporate and nonprofit sectors, including the energy sector, economic development, and health/human services. She graduated with a Bachelor of Arts degree from UNC-Chapel Hill and is a graduate of both the Oklahoma University Economic Institute and Duke University’s Nonprofit Management Certification Program.

Memberships: NCEDA, IEDC, ICSC, ULI, EDI

Certifications: EDI

70+ Reasons to do Business in North Carolina

At ElectriCities, we look for opportunities to partner with our 70+ member cities to provide customized assistance within all aspects of economic development. From marketing to targeted recruiting to grant assistance, we’re here for you with tools and expertise. We actively work with the Economic Development Partnership of N.C., along with site selectors, and participate in national trade shows to recruit industries and bring jobs to our public power hometowns.


  • Ranked #1, Largest Manufacturing Workforce in the Southeast
  • Ranked #2, Competitive Labor Environment by Area Development, 2018
  • Elite higher Education — 53 colleges and universities including the Tier 1 research universities NCSU, Duke, and UNC
  • 22,500+ STEM Degrees Annually

Services we Provide to ElectriCities Members

Target Sectors

ElectriCities’ Economic Development staff can assist you in determining the areas of target recruitment based on your city’s demographics, location, and needs.

Proposals for Prospects / Clients

When a commercial or industrial customer is ready to relocate to your area, we will work with the Power Agency rate staff to develop a customized proposal.

Marketing / Collateral Advertising Assistance

We can work with you to develop and produce marketing, advertising, and collateral pieces to promote your community.

Retail / Commercial Development

Our staff can help you recruit new development with marketing collateral and site analysis based on the target sector’s site requirements.

Trade Show Opportunities

Economic Development staff attends several trade shows each year on behalf of NC Public Power communities. Offering member cities and towns a chance to appeal to a range of industries, all under one roof.

Market Research Analysis

Client specific market research analysis with community data and mapping.

Smart Sites®

S2 is a shovel–ready site qualification program designed to support economic development opportunities in NC Public Power communities.


• IMPLAN Impact Modeling
• GIS Mapping Software
• Client Recruitment
• Feasibility Studies
• Territorial Issues
• Member Support

Services we Provide to Businesses, Site Selectors, and Developers

Assistance at No Charge

From project outset through construction, ElectriCities remains your partner during the entire relocation or expansion process. Site tours? No problem. Electricity, water, zoning, permitting? They’re all handled with one-stop convenience when you work with a public power community. And we’ll function as your liaison with state agencies to streamline such matters as financing, incentive packages, and environmental considerations — all at no cost to you.

Fast, Efficient, and Confidential

Tell us what you’re looking for, and in 48 hours or less we’ll give you an in-depth report on locations that match your specifications within a public power community, complete with listings, photos, and descriptions of available sites and buildings. And rest assured, all inquiries are handled with the utmost confidentiality.

A Wealth of Data

We maintain comprehensive databases for all 70+ public power municipalities in North Carolina. That means you can find all the information you need in one place — infrastructure, availability of sites and buildings, labor, demographics, education resources, job training, and even lifestyle data such as schools, hospitals, and golf courses.

Contact us to locate a property within one of our communities today!