The Town of Louisburg



SITUATION: This picturesque community located in Franklin county along the banks of the Tar River is home to Louisburg Community College, the country’s first junior college, and Person Place, a magnificent restored home, listed on the National Register of Historic Places. Its people are as excited about its prospects for the future as they are proud of its storied past. To that end, business leaders sought our help to rebrand the city in the hopes of spurring growth, attracting new residents and businesses, and bolstering further economic development. We were happy to oblige them.

SOLUTION: After interviewing Louisburg residents, town officials, and business owners, we were able to develop solutions we believe will help the city thrive today and for the foreseeable future. This included a new logo that incorporated imagery of Louisburg’s most iconic landmarks. A custom, responsive website which makes it easier for the town staff to manage updates, issue important alerts, improve interactions with residents, post news, and keep the public up to date with community events and activities. A micro-site for the Downtown Development Association where businesses and service providers in the downtown area can network, announce events, promote new economic development opportunities. A logo for their very popular Friday Nights On The Tar event.

RESULT: Louisburg is now better prepared than ever to promote its tremendous appeal as a great place to start businesses, educate and train skilled workers and raise a family. The city is poised for growth with a state-of-the-art metals reclamation facility, a new Industrial Park, and 40 acres of prime real estate available for development. The chamber of commerce is pleased to have AMP as the first customer in the Park and is looking forward to welcoming other businesses to break ground within the city limits.