Residents in six North Carolina public power communities will soon have even more reasons to visit and enjoy their downtown areas. That’s because Greenville, Kinston, Laurinburg, Monroe, Robersonville, and Shelby received $10,000 each from ElectriCities’ Downtown Revitalization Grant program to help boost downtown economic development and advance their revitalization goals.
Greenville’s Emerald Express Trolley

Greenville and Greenville Utilities Commission will put their funds toward a new Emerald Express Trolley, an eye-catching “public art on wheels” designed to make getting around downtown easier and more fun. Outfitted with LED lighting, a unique wrap, and a PA system for tours and performances, the trolley will connect business districts, the university, and surrounding neighborhoods, eliminating parking hassles and encouraging exploration. Part of the Emerald Loop, an economic and arts project in Downtown Greenville, the new trolley replaces older, decommissioned trolleys. The City of Greenville, the Convention & Visitors Bureau, and the Pitt County Arts Council are partnering to make this vision a reality, blending art, mobility, and commerce to strengthen the heart of downtown.
Kinston’s All American City Park

Kinston will use its grant funds to transform All American City Park, an underutilized entry point to its downtown historic commercial district, into a welcoming placemaking plaza and gateway. The project includes new landscaping, internally lit signage and artwork, benches, shade trees, enhanced lighting, and a decorative fence to separate the space from the railroad. This upgrade is part of Kinston’s multiprong strategy to increase downtown traffic, encourage use of nearby parks, and encourage businesses to locate downtown.
Laurinburg’s McDuffie Square Stage
Laurinburg will put its funds toward building a well-equipped, permanent stage in McDuffie Square, located in the heart of downtown. The City created McDuffie Square by converting a gravel and asphalt lot into a large green space with freshly paved parking. The City added power outlets throughout the space to accommodate events, and the area has been a huge success.
“With access to a professional-grade venue, local organizations—such as the Chamber of Commerce—will be better positioned to attract higher-caliber performers and larger audiences,” said Walker McCoy, Community Development Director for the City of Laurinburg. “This, in turn, has the potential to increase foot traffic, drive local spending, and support small businesses, amplifying the economic impact of downtown events.”
Monroe’s American Bank Renovation

Monroe is putting its grant funds toward renovating the historic American Bank building on Main Street into a vibrant downtown office and meeting hub. The space will house the Downtown Manager and Economic Development offices, offer a conference area for local businesses and events, and preserve the building’s historic entrance. Adjacent to the restored Morgan-Windsor Alley, the project enhances connectivity and complements ongoing efforts to create a vibrant, pedestrian-friendly downtown that blends history with modern amenities.
“The revamped space will serve as a gateway where entrepreneurs, developers, and new and existing businesses and industries can connect with Monroe’s full suite of resources and amenities,” said Lisa Kerner, Grant Administrator for the City of Monroe. “This project represents the next bold step in positioning Downtown Monroe as a thriving, connected, and resilient center of the city.”
Robersonville’s Downtown Common Area Improvements
Robersonville will use its grant to enhance a key gateway property in the central business district. The space, which hosts popular events like the annual Christmas Tree Lighting and serves as a community gathering spot, will receive major upgrades. Plans include replacing the aging, unsafe gazebo with a new structure, rebuilding the informational sign planter in brick for a more polished look, and adding fresh landscaping around trees and the new planter. These improvements will make the area safer, more attractive, and more inviting for residents and visitors. While modest in scale, this project represents an important step toward larger revitalization efforts that will strengthen the heart of downtown for years to come.
Shelby’s Alleyway Activation + Upper-Floor Living Project
Uptown Shelby will use its funds for a revitalization project focused on repurposing upper-floor spaces and activating alleyways to create a more vibrant, walkable downtown. The initiative includes evaluating key buildings for potential housing, adding lighting, art, greenery, and movable seating to underutilized alleys, and conducting a mini study on building reuse, an alleyway activation, and community engagement. The project aims to deliver visible improvements, engage the community, and lay the foundation for future redevelopment efforts while sparking interest and showcasing Uptown Shelby’s potential.
“These projects demonstrate that there are so many ways we can improve our downtowns and support development,” said Carl Rees, ElectriCities Manager of Economic and Community Development. “Regardless of a project’s size, the benefits to these communities and the impact on their residents’ quality of life far exceed the dollar amount of the grant.”
About ElectriCities’ Downtown Revitalization Grants
ElectriCities awards the competitive Downtown Revitalization Grants twice a year—each spring and fall—to its members in the North Carolina Eastern Municipal Power Agency (NCEMPA) and in North Carolina Municipal Power Agency Number 1 (NCMPA1). Grant proceeds must be used for projects that advance the community’s downtown revitalization goals and are approved by the city or town manager or chief executive. The next application cycle for ElectriCities Downtown Revitalization Grants opens in the spring of 2026.





