The City of Rocky Mount

SITUATION: The City of Rocky Mount has been a center of economic growth in eastern North Carolina for more than 150 years. The chamber of commerce and other business leaders here wanted to renew interest and investment in the town by demonstrating its commitment to rededicating itself to economic growth by promoting the town as an ideal location for companies big and small alike to do business.

SOLUTION: Mayor, David Combs, City Manager, Charles Penny and Director Of Energy Resources, Richard Worsinger asked us to help spread the word about Rocky Mount’s desires to promote its skilled workforce and the infrastructure the city has in place that makes it an ideal location to start new businesses and expand existing operations. We worked with these town leaders and others who are proud to call Rocky Mount home to produce a video that gives it the reverence and acknowledgement it deserves as a city not content to rest on its laurels.

RESULT: The video has been produced and has been very well-received. The town is hoping this effort will help Rocky Mount seize the momentum it has experienced as a result of leading transportation services corporation, CSX, developing a multi-million-dollar, state-of-the-art intermodal hub and transfer facility here. Known as the Carolina Connector (CCX), this massive freight rail infrastructure project will highlight the competitive advantages of doing business in Rocky Mount and the surrounding area’s businesses and ports, while serving the rapidly growing metro-Raleigh area.

Public Power Week

SITUATION: Since 1965, ElectriCities of North Carolina has been the energy behind public power, partnering with our valued members throughout the state to provide safe, reliable power to 1.2 million people across North Carolina. Our know-how, resources and expertise are part and parcel of how we have been able to deliver superior service to that end, day in and day out, for more than 50 years. One of our goals as an organization is to take the time to shine a light on the fine folks who make delivery of that superior service possible.

SOLUTION:  Each October, we recognize the hardworking men and women behind the scenes who help to keep the lights on and keep our cities up and running with a week-long celebration known as Public Power Week. It’s just our way of giving them the well-earned praise they deserve for a job well done. This annual tradition is made extra special with themes promoting the value of public power, cheerful festivities and unique, custom designed keepsakes.

RESULT: The theme for this year’s Public Power Week celebrations, “Public Power for the Public Good” was featured on T-shirts, keychains, ballcaps and other paraphernalia, as well as several items that showcased our official mascot, Sparky the Safety Squirrel to mark the occasion. All made available for use by public power communities throughout the state with the aim of commemorating the moment for old time’s sake.

The Town of Louisburg

SITUATION: This picturesque community located in Franklin county along the banks of the Tar River is home to Louisburg Community College, the country’s first junior college, and Person Place, a magnificent restored home, listed on the National Register of Historic Places. Its people are as excited about its prospects for the future as they are proud of its storied past. To that end, business leaders sought our help to rebrand the city in the hopes of spurring growth, attracting new residents and businesses, and bolstering further economic development. We were happy to oblige them.

SOLUTION: After interviewing Louisburg residents, town officials, and business owners, we were able to develop solutions we believe will help the city thrive today and for the foreseeable future. This included a new logo that incorporated imagery of Louisburg’s most iconic landmarks. A custom, responsive website which makes it easier for the town staff to manage updates, issue important alerts, improve interactions with residents, post news, and keep the public up to date with community events and activities. A micro-site for the Downtown Development Association where businesses and service providers in the downtown area can network, announce events, promote new economic development opportunities. A logo for their very popular Friday Nights On The Tar event.

RESULT: Louisburg is now better prepared than ever to promote its tremendous appeal as a great place to start businesses, educate and train skilled workers and raise a family. The city is poised for growth with a state-of-the-art metals reclamation facility, a new Industrial Park, and 40 acres of prime real estate available for development. The chamber of commerce is pleased to have AMP as the first customer in the Park and is looking forward to welcoming other businesses to break ground within the city limits.